About

Barbary House is a collective of award-winning spirits educators, sommeliers, hospitality consultants, event planners, artists, and creatives specializing in wine and spirits brand development, experiential marketing, and thoughtfully produced events.

We partner with emerging and established brands to develop their presence through strategic consulting, trade and consumer education, bespoke activations, partnerships, tastings, and immersive brand experiences. From market-entry strategy and account development to product launches and industry events, every engagement is tailored to build meaningful connections between brands and their audiences.

Barbary House also produces private and corporate events, curated wine and cocktail experiences, and custom gifting programs featuring premium wine, spirits, and non-alcoholic selections. Guided by intentionality, creativity, and a meticulous eye for detail, we transform each project into an experience that feels distinctive, effortless, and memorable.

Founder

Sabrina Minks is a wine, spirits, and hospitality strategist specializing in brand development, market growth, experiential marketing, and luxury events. Throughout her career, she has helped premium brands build relevance and drive growth through market strategy, trade advocacy, education, strategic partnerships, and thoughtfully produced consumer experiences.

Her beverage industry experience includes leading partnerships and programming in San Francisco for Suntory Global Spirits, regional market development for The Dalmore Fettercairn and Tequila Komos, partnering closely with leadership at Gallo, and building Teeling Whiskey within the Bacardi Portfolio. Her work has spanned luxury hospitality placements, distributor strategy, product launches, trade programming, and high-profile activations surrounding events including  Cannes Lions and the Super Bowl.

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Previously, Sabrina founded Sunset Boulevardier, where she consulted on cocktail, wine and hospitality trainings for clients including Proper Hospitality and Pizzana, and created events, cocktail experiences, and gifting programs for clients including Warner Music Group, Chanel and the Getty family. Her work has been featured in USA Today, NPR, the Los Angeles Times, and ELLE.

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Sabrina also spent six years as Events Manager at Chateau Marmont, producing private events for leading entertainment, fashion, and luxury clients, including Vanity Fair and Chanel. She holds the WSET Level 2 Award in Spirits and has completed the Court of Master Sommeliers Introductory Sommelier Course. With a background spanning beverage, hospitality, events, and the arts, Sabrina brings both commercial strategy and creative vision to every collaboration.

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